Health & Wellbeing

Case Study 1Case Study 2

Case Study #1


Our client challenges traditional over-the-counter sales with their bespoke vitamin and nutrition packs. Transforming the health and vitamin industry, our client offers tailor-made vitamins delivered to their consumers every month using our delivery services.


Navigating Brexit effectively
Delivering products globally at a service and cost level that suited them


MHI created a bespoke, tracked service for the client. This ensured that visibility was maintained for both our client and their end customer; a service they now come to expect
Taking a consultative approach, MHI has informed the client of best practices and how to minimize the impact of Brexit. We identified the best service and courier for the products that they sell in order to achieve a premium service level at a reasonable cost
The client uses our online delivery hub, Nexae, as their very own tracking portal, monitoring shipments and optimising performance


The client trusted MHI, our services and expertise in order to switch the entirety of their EU volumes to us during a turbulent time. We were able to blend our service and platform offering to suit the client, using elements from each to create the perfect solution.

Case Study #2


The client is a Pan European multi-brand online retailer in the health & nutrition industry, who were seeking to drive traffic to their bespoke app & increase online sales through the reactivation of their lapsed customers.


With the client finding it increasingly difficult to reach existing customers through email & targeted ads, they sought a new means of re-engaging with their extensive bank of lapsed customers.

The emergence of email fatigue, GDPR compliance & data mistrust was leading to an increased cost-per-acquisition (CPA) & reduced Return on Ad Spend for their digital channels.

GDPR Compliance: Customer who “opt-out” can no longer be communicated with by digital
Email Fatigue: 76% of consumers claim they receive too many emails
Data Mistrust: Consumers are wary of the way retailers are targeting them online. Whilst the product purchase & app download would still need to be made on a digital platform, they required a more direct, trusted means of marketing to get the customer there.


MHI identified that direct mail—a simple postcard or letter—mitigated customer’s mistrust of email, digital advertisements & GDPR compliance worries. Therefore, using our industry-leading mailing expertise we created an A6 postcard campaign for the client, which was sent out to over 200,000 addresses, in five European countries.

Both the digital print, finishing & mailing took place in-house, utilising our award-winning carrier network to provide an optimised service for the client, based on cost & service. MHI’s data processing capabilities also ensured the client’s address data was in the best form to improve deliverability & ROAS.


The innovation was a great success, leading to a 46% uplift in the download of their bespoke app and an uplift of 3 percentage points in returning customers. As a result, the client committed to another 14 countries for the Mail-to-Digital solution. In addition, the client began to use a bespoke platform made for them by MHI to handle annual parcel volumes, working off the back of their automated address data feed.

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