A letter in an envelope is the simplest way of reaching your customer. Whether that's A4 or folded A5, a two-sided full colour piece of marketing gold, or a simple plain text letter with a strong call-to-action. In the digital age, letter mailings continue to be the most effective channel in achieving a return-on-investment.
If you're choosing a letter campaign, there are a few choices to make. You can have a simple black-and-white letter in an envelope without personalisation, or you can have the full works; branded envelopes, full colour, additional inserts, and more.
Personalise your mailing with our envelope print. Just tell us the size you want (C6 to C4+), and send us your banner or logo. When it arrives on the recipient's doorstep, your brand will be immediately recognisable.
By including an insert with your letter, you double the amount of brand information supplied to the recipient. This could be a single page, or a multi-fold leaflet. It's a punchy, cost-effective means of getting your brand out there.
Do you want to send slightly different messages to your mailing list? With our personalisation function, you can add in personal details, targeted messaging, unique offers, and more. Personalise your mailing and it will perform.
Whether you export your data from excel, a CRM, or you purchase it from a third-party, it needs to be clean. Our technology can analyse data and provides a "health check". This ensures a greater deliverability rate, saving you money and minimising wastage.
Postcard campaigns are the most effective means of getting your message to your customer. All you need to decide is whether it's a cost-effective A6, feature-filled A5, or traditional DL. Then, just send us your address data and artwork, and we'll use our digital printers to create your campaign.
We work with you to produce postcards that are not just aesthetically pleasing but results-driven too. If you opt for postcards, the process if very simple; you supply address data and artwork, select your size, and we'll print and mail the campaign.
Whilst the message will remain the same, the material that your postcard is printed on can make all the difference. Our in-house stock options range from 200gsm to 400gsm, including glossy, matte, and silk finishes.
The paper sizes include A5, A6, DL, or a bespoke size. There is a cost difference between the three, but simply put, A5 and DL give you more space for design and information, whereas A6 is lighter, smaller and more cost-effective.
Do you want to send slightly different messages to the same mailing list? With our personalisation function, you can add in first names, different messaging, personal details, and more. Personalise your mailing and it will perform.
Whether you export your data from an excel sheet, a CRM, or you purchase it from a third-party, it needs to be clean. Our technology analyses your data and provides a "health check". This ensures a greater deliverability rate, saving you time and minimising wastage.
“We reached out to MHI to help develop a strategy to reactivate our opted-out customers. As a result of GDPR, we see an increasing amount of our newly acquired customers opt-out, meaning it was more difficult than ever to retain them. We developed a global direct mail plan that saw us direct mail across Europe and, thanks to the collaboration with MHI, saw a 3x uplift in customers returning as a result of receiving direct mail. Furthermore, the cost to reactivate these people through direct mail was significantly more cost-effective than utilising our other paid channels.”
We have been using MHI for all of our letter campaigns since our inception over a decade ago. We use their services in tandem with our digital channels, such as email and paid ads, to create high-performing integrated marketing campaigns. The value in their service is the balance between cost and ease. The pricing is transparent, the process of uploading data and artwork is very simple. I can't imagine using anyone else.
“We’ve used MHI’s print and mail services for over 12 years. Through this time, they have been responsible for the mailing fulfilment and posting of all our annual brochure campaigns. Not only do they meet deadlines and provide a fast and efficient service, they also provide an unparalleled consultancy on all things mailing and postage. With MHI’s service, we know we’re in good hands."
We like to keep our pricing as simple as possible. That's why for mailings of a volume below 4000, we can offer you instant pricing. If you require a greater volume, personalised envelopes, printed inserts, or a data health check, we can provide you with a bespoke quote, tailored to your every need and want!
We've been creating direct mail campaigns for almost three decades; it's fair to say we have some experience in the matter. If you don't have access to an in-house marketing team, then our design team can help you create artwork that will perform.
You may have your own address data you wish to target. If not, MHI have a fantastic bank of B2B/B2C data that we can provide at a discounted rate. If you have a certain sector you wish to target, we can provide you with an already cleansed data-list.
With our in-house digital print and production departments, we provide clients with a one-stop-shop print and mail solution. Outside of our letter and postcard options, we offer magazine wrapping, carrier sheet production, data processing, and much more.
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For all tracking queries, please send an email to tracking@mhi.co
+44 (0) 117 977 6655
82 Feeder Road
Bristol
BS2 0TQ
