Award Winning Industry Innovation

31 Oct 2018

Mail Handling International were delighted to clear a space in the boardroom trophy cabinet after picking up an innovation award at the Direct Commerce Association Autumn Conference 2018.

The DCA holds its annual conference in the nation’s capital, and is attended by business leaders, industry commentators, key influencers and talent from across the UK online retail industry. The event is a key fixture in the diary for eCommerce traders as it showcases the latest developments in multichannel marketing, fulfilment, international trading and other direct commerce related business disciplines. The conference offers a forum to discuss new strategies, emerging technologies and best practice from industry leaders at the forefront of direct commerce.

Competing against a number of high-quality entries in the innovation category, MHI’s advanced eCommerce delivery routing app wowed the judging panel, who were unanimous in selecting the Bristol based firm as Direct Commerce Innovator 2018. MHI’s entry for ‘Best Technological Tools’ focused on the cutting edge Intelligent Routing Information System (IRIS), which, together with its supporting E-Commerce Route Optimising System (E-CROS) makes cross-border trading more accessible to online retailers, big or small. Developed entirely in house, this specialist software app has been continually evolved since its inception to provide exporters with an unrivalled choice of postal services and delivery options, available at exclusive wholesale rates.

Company Director and founder, Alex Lawson heads up R&D within MHI and was especially proud of the recognition received from industry peers, “We put innovation at the centre of what we do, and the services we provide to our clients are channeled through our very own industry-leading software that has helped redefined the way mail is moved around the globe.

Likewise, CEO Paul Brown, attended the October conference and was left beaming when the winners were announced. “I’m incredibly proud of the team effort it took to make the shortlist and win this award, in front of some of the country’s leading online retailers. We crafted an entry that the judges clearly loved and winning really showcases our specialism when it comes to global eCommerce delivery.”

The DCA award tops off another great year shipping web orders around the world for our growing client base of online merchants. MHI’s ultra-efficient postal optimisation technology makes it possible even for smaller retailers to reach new and emerging markets more conveniently than ever before.

Find out more about our postal route optimisation technology by clicking here.

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